Hi, I'm Chris. Making Salesforce make sense for humans.
Director of Technology at Nebula Consulting. I write about AI agents, Agentforce and the changing partner landscape for Salesforce Ben and the Nebula blog, and I'm a regular speaker at London's Calling.
certifications 5 stampsAll Star Ranger Navigating Salesforce With AI: Are Partners Now Obsolete? My take: AI changes the partner's job rather than ending it. Business understanding, hands-on experience and design beyond the standard patterns still matter. Read on Salesforce Ben
Currently thinking about...
AI agents at work
What Agentforce coworkers can really take on, and the explicit instructions they need to do it well.
Read AI Agents: The Art of Explicit Instructions
Work in public
AI coworkers
Agentforce Coworker: The AI We Were Promised
data first
Driving Your AI Strategy Forward With Agentforce & Data 360
News
Salesforce Spring '26 Release: What the Nebula Team is Most Excited About
AI
What a Nine-Year-Old's Dragon Can Teach Us About AI and Communication
AI
The AI Echo Chamber: Are We Asking the Right Questions?
say what you mean
AI Agents: The Art of Explicit Instructions
AI
From Idea to Innovation: Team Nebula's Agentforce Hackathon Journey
AI
Supercharge Your Sales Team with Agentforce SDR Agents
test, then trust
Building Trust in Your AI Agent with Testing Center for Agentforce
trust layer
Why the Einstein Trust Layer Is a Key Part of Agentforce
what it means
Agentforce: What This Really Means for Salesforce Customers
Sales
5 Reasons Why You Should Try Collaborative Forecasting
Sales
Send Sales Emails Like a Pro!
Sales
Increase Productivity with Sales Engagement Basic
Analytics
How Revenue Intelligence Drives Sales Success
Data
Why You Should Care About Data Cloud
Platform
Do You Really Need That Field?
Data
The Importance of Becoming Data-driven
Analytics
Leading with Data: How CRM Analytics Can Help You Make Better Decisions
Analytics
Preparing CRM Analytics Data With Clicks Not Code
Analytics
Powerful CRM Analytics Visualisations Without Code
Platform
Are You Ready to Migrate to Flow?
Analytics
What Are CRM Analytics App Templates?
Platform
Performing a Salesforce Data Export
Analytics
4 Signs You Should Be Considering CRM Analytics
Analytics
Building Powerful Dashboards by Using the Right Chart Type
AI
Getting Einstein to Predict Your Future
Analytics
Stepping into the World of Einstein Analytics
Learning
Is It Time to Become a Trailhead Ranger?
Platform
Improving Internal Customer Experience
Platform
The Power of Lightning Pages
Platform
Does Your Salesforce Org Need a Spring Clean?
Trust
Keeping Salesforce Safe and Healthy
Trust
The Cost of Not Having a Data Backup
Watch the talk
Watch the talkLondon 2022
Powerful CRM Analytics Dashboards With Clicks, Not Code
Watch the talkPrague
Talk at Czech Dreamin'
Paris
Talk at French Dreamin'
The day job
Experience
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- Set Nebula's technology direction, staying ahead of the Salesforce roadmap and where Agentforce, Data 360 and AI add real value
- Led Nebula's company-wide Agentforce rollout, testing new releases and AI tools on ourselves first
- Set architectural standards and oversee every project from design to go-live
- Own the roadmap for internal systems, supporting the COO on the technology stack and information security
- Shape how Nebula packages and delivers its Salesforce services
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- Contributing author writing about where the Salesforce ecosystem is heading, with a focus on AI and the changing role of partners
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- Solution architect across Sales Cloud, CRM Analytics, Data Cloud, Account Engagement and Experience Cloud
- Led projects and project teams, from design through implementation
- Ran architecture reviews, workshops and training
- Spoke at London's Calling 2022, 2023 and 2024
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- Led implementations across Sales Cloud, Service Cloud, Pardot, Experience Cloud and Einstein Analytics
- Advised C-level stakeholders on strategy and ran road-mapping sessions
- Specialised in Einstein Analytics / Tableau CRM
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- Implemented Sales Cloud, Pardot and Experience Cloud for new clients
- Built best-practice declarative solutions and ran user training
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- Owned the Salesforce roadmap and led the UK Salesforce team
- Implemented Einstein Analytics and a GDPR framework, and replaced a legacy CRM (200 to 300 users)
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- Grew the platform from 90 to 200 users across new departments
- Built the first API integration to Salesforce and implemented Pardot in six weeks
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- Rolled out standardised sales reporting and WalkMe to drive adoption
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- First Salesforce role: ran a Salesforce-based recruitment platform and all the business's technology
Outside work
Volunteering
I volunteer with The Scouts in Farnborough, helping young people learn skills for life, from campfires to coding.
Member, Board of TrusteesNow3rd FarnboroughJun 2025 to now
Section Leader, CubsNow3rd FarnboroughJan 2025 to now
Assistant Section Leader, Cubs3rd FarnboroughSep 2024 to Jan 2025
Section Leader, Squirrels6th FarnboroughJan 2023 to Sep 2024
Experience you can verify
Certified
19 Salesforce certifications
5 stamps
All Star Ranger
Architect2 certs
Marketing3 certs · 1 stamp
Admin & Platform8 certs
AI & Agentforce4 certs · 3 stamps
Data & Analytics2 certs · 1 stamp
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